WHAT IS EMAIL MARKETING?
Email Marketing is the act of sending a commercial message, typically to a group of people, using email. Sometimes this is called permission based marketing since it requires your subscribers to have consented to give you their email addresses and possibly some more information.
Email marketing is not the same as spam. Spam is when you send emails to recipients who has not consented to give you their email address.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
Email marketing stands as most effective and efficient way expressing regular updates to clients and driving a branding impact all across the globe.
Build trust among the subscribers by providing the weekly value and thereby an interest in your brand and what you can offer.
Email Marketing is cheapest way of Business promotions since it’s qualified leads. There are 100,000s of Business and entrepreneurs using Emails to enhance their business and growth.
Email Marketing Explained
In the current world scenario, no business can deny and ignore the important of Email Marketing. Obviously if you need to expand and explore your business across the world, then Email marketing is an effective, inexpensive and proven technique to meet the objectives.
In the process, the marketers design an absolute compelling and convincing Emails regarding your business offering and deliver to the targeted audience. The marketers have done their homework and refined the data! By clicking single button, they pitch your products/services to large audience who might be searching for your products across internet. The belief that every individual checks email regularly has reinforced the models of Email Marketing and thus in the current world, this approach has taken control over entire marketing techniques and proven its power through measurable run time performances!
Targeted Customers for Your Email Marketing
Marketing emails can be sent to list of acquired email addresses or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing is usually divided into two main categories; transactional emails and marketing emails.
Transactional emails may also be called “triggered” emails because they include any email that is triggered by a user’s interaction with a webapp. Often times, transactional emails are sent through SMTP relay or programmatically through an API.
Transactional email customers use our service to programmatically send those messages. You will be creating your email templates, content, and recipient lists, and then using our service as the delivery engine.
Transactional email customers use our service to programmatically send those messages. You will be creating your email templates , content and recipient lists , and then using our service as the delivery engine.
Transactional emails are the type of emails that are delivered to facilitate an agreed-upon transaction among the recipient & sender. These types of emails contain info that a recipient is looking from the sender! These sorts of emails include information regarding password recovery, basic template, purchase receipts, and update notifications! Such types of emails are much important as people are searching for such kind of information that transactional emails deliver!
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