Facts & Figures

Email Automation

Email AutomationTransactional emails have 8x more opens and clicks than any other type of email, and can generate 6x more revenue. – Experian

Revenue for B2B marketing automation systems increased 60% to $1.2 million in 2014, compared to a 50% increase in 2013. – VentureBeat

95% of companies using marketing automation are taking advantage of email marketing. – Regalix

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Mobile Emails

48% of emails are opened on mobile devices – Litmus

Only 11% of emails are optimized for mobile – Equinux

69% of mobile users delete emails that aren’t optimized for mobile – Litmus

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Segmented Emails

Segmented email campaigns have an open rate that is 14.31% higher than non-segmented campaigns. – Mailchimp, 2017

77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA

Segmented and targeted emails generate 58% of all revenue. – DMA

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Email Personalization

77% of ROI comes from segmented, targeted, and triggered campaigns. – DMA

Segmented and targeted emails generate 58% of all revenue. – DMA

81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. – eMarketer

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Email Engagement

You are 6x more likely to get a click-through from an email campaign than you are from a tweet.- Campaign Monitor

91% of consumers check their email daily – ExactTarget

Email is 40 times more effective at acquiring new customers than Facebook or Twitter. – McKinsey

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Email ROI

60% of marketers believe email marketing produces positive ROI – Marketing Sherpa

A June 2016 survey of US marketers conducted by the Direct Marketing Association (DMA) and Demand Metric found that email had a median ROI of 122% – more than four times higher than other marketing formats, including social media, direct mail and paid search. – eMarketer, 2016 Email marketing has an ROI of 3800%. – DMA

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General Email Statistics

66% of consumers have made a purchase online as a result of an email marketing message – DMA

59% of companies are integrating email and social channels together – eConsultancy

As of 2013, there are 3.6 billion email accounts – Radicati

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Businesses and Emails

Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. – Constant Contact, 2016

More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. – Email on Acid, 2016

Consumers have an average of 1.8 accounts per user. US business users have an average of 1.2 accounts per user as of 2016. – Radicati 2016

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Conclusion

Businesses that don’t recognize the tremendous importance and benefits of email marketing will get lost in the shuffle in 2017. Email marketing is a critical and strategic component of any 2017 small business marketing plan. From newsletters to abandoned cart recovery emails to quarterly report sharing and even the personalization of the sales journey, email is playing a growing role in online marketing. With a continuing stream of updates, upgrades and enhancements to email marketing tools and services, and the need for regular improvements in your strategy and tactics it is important to review these 25 email marketing statistics periodically in 2017. If you currently use email marketing as a primary marketing tool, grow from your current plan to include the latest technologies and tactics. If your email campaigns are successful and generating positive results for your small business, please share a comment and let us know what worked for you.

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